Hudson’s Bay

Canada as we know it today was discovered and developed by the world’s greatest adventurers.

This year we embarked on another grand adventure. One that was inspired  b y our past and one that connected Canadians from all corners of the country. It was a gigantic undertaking and in order to make it possible it involved carrying more than a canoe. Together, we carried the spirit and energy of the great explorers before us and the potential of a truly pan-Canadian undertaking with thousands of Canadians to connect the remaining 2,200 kilometres of The Great Trail, creating the
world’s longest network of trails.

Designing a book of adventure

Creating a book and reference highlighting all the stops along the way. Across Canada celebrated with photos and highlights.

Target Audience
  • Medium Businesses
  • College Students
  • Athletes
  • Communities
  • Sponsors

A New Adventure

Saving History

Color & material

Following the brand guidelines of HBC and photography the outline was simple to use the colours and symbols to highlight each stop along the way across Canada.

Washed Blue


Magenta Magma


Jaded Earth


Item No.

01. The Why

To celebrate the country’s 150th year, Hudson’s Bay is bringing everyone together to connect the remaining 2,200 kilometres of the Great Trail, Canada’s cross-country network of recreational trails.

Item No.

02. Connect

Much like our earliest adventurers paddled and portaged across this land, we now return to this iconic means of travel, the canoe: we’ve set out on a Grand Portage.

Item No.

03. Remember

Whether our commemorative paddle and keychain, or clothing and accessories for women, men and kids, each purchase from our new, limited-edition Grand Portage Collection supports our goal of connecting The Great Trail.

The Grand Portage