Hudson’s Bay

Canada as we know it today was discovered and developed by the world’s greatest adventurers.

This year we embarked on another grand adventure. One that was inspired  b y our past and one that connected Canadians from all corners of the country. It was a gigantic undertaking and in order to make it possible it involved carrying more than a canoe. Together, we carried the spirit and energy of the great explorers before us and the potential of a truly pan-Canadian undertaking with thousands of Canadians to connect the remaining 2,200 kilometres of The Great Trail, creating the
world’s longest network of trails.

Designing a book of adventure

Creating a book and reference highlighting all the stops along the way. Across Canada celebrated with photos and highlights.

Target Audience
  • Medium Businesses
  • College Students
  • Athletes
  • Communities
  • Sponsors

A New Adventure

Saving History

Color & material

Following the brand guidelines of HBC and photography the outline was simple to use the colours and symbols to highlight each stop along the way across Canada.

Washed Blue

#417e94

Magenta Magma

#c62a41

Jaded Earth

#2f3530

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01. The Why

To celebrate the country’s 150th year, Hudson’s Bay is bringing everyone together to connect the remaining 2,200 kilometres of the Great Trail, Canada’s cross-country network of recreational trails.

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02. Connect

Much like our earliest adventurers paddled and portaged across this land, we now return to this iconic means of travel, the canoe: we’ve set out on a Grand Portage.

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03. Remember

Whether our commemorative paddle and keychain, or clothing and accessories for women, men and kids, each purchase from our new, limited-edition Grand Portage Collection supports our goal of connecting The Great Trail.

The Grand Portage