New West Grand Prix

2017 – Present

Client
City of New Westminster
Year

2016–Present

Deliverables
  • Advertisement
  • Lead Designer
  • Photography
  • Strategy
  • Promotional Material
  • Web Design / Development

Helping build a better community.

The fast paced world of professional cycling will soon be on the historic streets of New Westminster. Momentum is building for the New West Grand Prix, and we hope you can join us at the finish line.

Color & material

Developing a unique colour pallette to differentiate New West Grand Prix from the other races on the circuit. The colours also evoke a feeling of face pace high energy.

Bolt Blue

#00A5DB

Driving Orange

#F79433

Highlight Red

#DA423E

NWGP became the newest member of BC Superweek that is North America’s most prestigious road cycling series.

What We Delivered

Throughout the campaign for New West Grand Prix we helped deliver a consistent brand feeling from program brochures to event and stage designs. Even smaller collateral such as drink coasters, name tags, and postcards helped provide that consistency.

Driving the community

Speed & Beauty Combined

City of New Westminster

Sponsorship Brochure

Developed a high quality brochure approximately 32 pages covering various sponsorship levels. This also included event statistics and messages from city officials.

City of New Westminster

Sponsorship Brochure

Here are some inside page images showcasing the typographical and photography layout within the New West Grand Prix sponsorship brochure.

City of New Westminster

Outdoor Signage

Along with printed materials we developed and designed many outdoor promotional material from bus shelter ads to billboard ads. All this items conveyed the consistency of the brand and event.

Project Stats

186

Percent increase in website traffic

347

Project files developed

239

Raving reviews written after the event ended